Yet this piece of research offers a clear example of the possible benefits of scientific research methods: rigorous research which reveals unintended consequences to expose the true nature of a business practice.
FORBES: Business schools suffer from a dangerous lack of evidence based teaching
Arguing that focus groups were never really all that effective in the first place, agencies and research facilities have introduced a variety of methods aimed at shaking up the traditional focus group approach.
Their pitch: Since SMA is well understood and amenable to traditional drug discovery methods, SMA research has a far higher shot at success than research into more murky brain disorders such as Alzheimer's disease.
Additionally, thorough research continues to be conducted, and we must leverage that research into methods of treatment that have a lasting impact.
WHITEHOUSE: An International Approach to Military Mental Health
It also called for a more theoretical approach to political science with emphasis on research methods rather than activism and ideology.
Early on, after graduating from Harvard with plans to become a psychoanalyst, he detoured into research after becoming fascinated with new methods for probing the electrical activity of brain neurons.
This patent portfolio is derived from over a decade of research, development, and testing, and covers methods for increasing spectrum utilization (network capacity), expanding coverage, improving uplink transmission speeds at the cell edge, and improving device battery life.
Last year, a study by the Welsh Institute of Social and Economic Research, Data and Methods (WISERD) also suggested undergraduates completing the Welsh Bacc fare less well at university than those who have not.
BBC: Welsh Bacc may be worse for university performance - study
"This situation is a good example of why traditional accounting methods aren't an accurate way to determine value for research and development, " IV says in a statement.
In 2006 a review by America's National Research Council endorsed points Mr McIntyre and his colleagues made on some methods used to make the hockey stick, and on doubts over a specific set of tree rings.
Or how about we levy a special tax on newspapers and magazines and direct the money into a New Media Trust Fund out of which bureaucrats can support research on new non-dead-tree methods of disseminating news?
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