Investment pros like my friend Barry Glassman say 4% is a reasonable return today.
It does mean seeking a reasonable return for the risk assumed and dialing down that risk as you near retirement.
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Like most businesses, power companies have a duty to shareholders to make investments that yield a reasonable return in a reasonable time frame.
Pragmatic businessmen and women will invest where they can expect a reasonable return and some assurance that the legal system will provide due process.
Mr Murdoch reckons that of the 50-odd foreign drug companies in the country, only four are generating a reasonable return on their investment today.
When savers are getting a reasonable return on their savings THEN AND ONLY THEN do they feel rich enough to spend some of the money they have.
Here's where dividends help: When a stock pays them, the quarterly payments may be small, but they give you a reasonable return while you wait for the long-term gains.
The shares that taxpayers will own will be paid back with "a reasonable return, " the Treasury Department said, adding that taxpayers will also have warrants for common stock, which means an option to buy such shares in the future.
They realize the need to keep interest rates low so job-creating corporations can borrow and invest at a reasonable return, and so low mortgage rates can help work through the glut of unsold homes that will gradually get the new home market active again.
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The graduate of the Harvard Business School reckons she can make a reasonable annual return of between 6% and 11%, when you factor in the rising demand for the short supply of farmland together with the annual cash flow of the farms.
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The government would put in funding at a very low interest rate to the green bank and private investors would put in matching funds and receive a reasonable rate of return.
Rather than giving away money through grants, PRIs allow foundations to make investments as loans or equity stakes in the hopes of regaining their investments plus a reasonable rate of return.
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Using a more reasonable rate of return of 5%, Boston College's Center for Retirement Research estimates, states will have to put 9.1% of their budgets into pensions, on average.
However, BBC business editor Robert Peston says RBS was advised that there was a reasonable legal basis for suing him for the return of some of the pension pot.
You must return any excess reimbursement or allowance within a reasonable time period.
Holders of SEPs are obliged to licence the patent's use to competitors in return for a fee on so-called fair, reasonable and non-discriminatory (Frand) terms.
Although the proposals did not have the imprimatur of the full commission, they provided a reasonable compendium of program cuts and revenue increases that highlighted the scale of changes required to return Washington to fiscal sanity.
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When only a few managers went abroad as expatriates, it was reasonable for their employers to assume they would eventually return to retire in their home country.
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