So a really accurate forecast weeks ahead is unlikely - there are just too many different factors involved.

BBC: Predicting the next big flood

Rather than having to work with and get to know people over time, we really can just look at their Facebook profile for a rather accurate measure of how we present ourselves offline.

FORBES: The Beauty of Never Forgetting

And with a Mature rating, the developer can really push things and bring this character to life in an accurate way.

FORBES: Connect

Journalists, smelling a sensational headline, promoted that number, despite that fact that it is not really the most accurate representation of the economics of the underlying business.

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