"We have people without symptoms going into the emergency rooms asking to be screened for swine flu at the expense of people with real illness, " said Cathy Gichema, a nurse in Pikesville, Maryland.

CNN: Hysteria over swine flu is the real danger, some say

"Heat-related illness such as heat exhaustion or heat stroke are a real threat, " the National Weather Service said in issuing an excessive heat warning through Sunday for eastern Missouri, including St.

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Kekua was said to have died within hours of Te'o's real-life grandmother, who passed away on 11 September after a long illness.

BBC: Notre Dame linebacker Manti Te'o in bizarre hoax

It is not trivial to give up safety in order to satisfy curiosity, even in a game, though she acknowledges that the cost is not equivalent to that of suffering an illness in the real world.

ECONOMIST: Epidemiology

But with new owner John W Henry unable to watch the first home game since taking over at the club through illness, Marsden's rallying cry seemed to have the desired effect as Liverpool began with a real thrust to their play.

BBC: Fernando Torres