But to withstand that kind of beating, it's designed to be held by a rather big hand.
As I opened it on the bus home, I realised that my number had come up in a rather big way.
But there is also, equally clearly, a rather big difference between a cheap money-transfer system like M-PESA and a full lending bank like Citicorp.
Once upon a time, the show was a rather big hit for NBC, but after a lackluster first season finale, the show steadily declined in quality until it ended in season four.
What is likely to evolve over time is a U.S. industry that looks more like Europe, which is five or six big companies rather than a big three, with GM, Toyota, Ford, Chrysler, Honda Motor and Nissan each holding as much as 18% to as little as 7% of the U.S. market.
Should we be concerned that Eyez is coming from a crowd sourced project rather than a big name distributor?
All this makes government a key customer rather than just a big buyer.
With interest rates so low, it makes sense for Apple to borrow a large sum of money rather than pay a big tax bill.
But some, like former top diplomat Kanwal Sibal, believe the decision to return the marines is actually a "sorry commentary on the ineptness of Italian diplomacy", rather than a big triumph for the Indians.
The team has published an article in the May 15th issue of Nature which provides evidence that stockmarkets before a crash behave rather like the earth before a big earthquake.
Rather than a big scanner, it involves a cap worn on a person's head.
His critics hint that Mr Bildt would rather have a big international job than be prime minister, a charge his friends reject.
That Wallander copes with horrific crimes in small-town Ystad rather than a big nowhere like Los Angeles is essential to his appeal.
One, how come Britain took the High Rep job, rather than a big economic portfolio directly related to the future regulation of the City of London?
Apple is delivering a sure thing, rather than the next big thing: immersion in a digital world its customers already understand.
Islanders coach Jack Capuano made a rather unconventional lineup change by inserting the big forward Brock Nelson, a first-round draft choice three years ago, into his first NHL game Saturday.
It would be nice to think that kindness is a way of doing business that might infect lots of big business rather than just a few pioneers.
The youngest generation of grandparents, in particular, prefers to dole out smaller gifts rather than leave a big inheritance, says Zimmerman.
Why did we decide to sell the company, rather than raising a big round of venture capital and going long on our vision?
Research also tells us that focusing on the details of a situation rather than only the big picture enhances empathetic responses, by getting an employee to think through the nuances.
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If every channel had its own app, users could pay a la carte for content, a few dollars at a time, rather than shelling big bucks for hundreds of stations that they never watch.
It is hard now to believe that in 1902 a tiger was shot under the billiard table (that the big cat emerged from a circus rather than virgin rain-forest, and was shot by a school headmaster, makes the story no less exotic).
"Many patients after having this kind of procedure in a day or two can go home" rather than staying in the hospital while a big wound heals, he said.
So in Thursday's rematch, Adams has a rather logical goal: Prevent the big man from getting the ball.
Rather than proposing a few more big nuclear reactors, the start-ups are advocating many small nuclear reactors, variously called small, right-sized or modular.
By contrast New York's Republican mayor, Rudy Giuliani, campaigned on a record of crime-crunching efficiency rather than on taxes, and won by a big margin (see article).
Rather than hire a stable of big-name writers to go head-to-head with deep-pocketed companies like ESPN, Mr. Russo's company has cobbled together a network of hundreds of small, independent sites focused on particular sports or topics.
Some economists, such as Paul Krugman, predicted before the 1997 crisis in Asia that the region would soon slow sharply because its growth was the result mainly of heavy investment and a big increase in employment rather than productivity growth.
Additionally, I am a big proponent of buying businesses rather than stocks.
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