When evaluating a potential purchase, an entrepreneur like Courtauld was looking for an assessment finely balanced between market value (a good price), quality as a work of art (a question of informed taste and a good eye), and stature of the artist (now and in the future).

BBC: A Point of View: The art of collecting

He has a quality panel of about 10 people who taste his beers.

WSJ: Dale Katechis of Oskar Blues Brewery Mixes Exercise With Beer

Unlike a Big Mac, The Economist is universally regarded as a staple food for the mind, is largely free from variations in quality or taste and therefore homogeneous.

ECONOMIST: Deflating