Because when it comes to your brand, one thing you never want it to be is a punch line.

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You will also find that there will be people who will treat your name as a punch line of sorts.

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The replacement referees started out as a punch line to jokes, but have now become a full-fledged crisis when it comes to the integrity of the game.

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His description of the celebration quickly became a punch line.

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But in later years Coleman's name became a punch line.

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For many people under the age of 50, Elizabeth Taylor was something of a punch line, known more for her multiple marriages, her perfume line and her friendship with Michael Jackson.

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Back in 2009, Willow was unfairly joked about by David Letterman but, based on a recent unscripted grizzly baby episode, she is on track to be a punch line in her own right.

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Yankee Day 1 had become a punch line.

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It would be a punch line.

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And not just being a ubiquitous punch line and those occasionally uncomfortably close-to-accurate Sopranos storylines.

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What a, what a splendid punch line, thank you very much indeed.

BBC

In comedy you need a good punch line.

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Instead, he is becoming a walking punch line.

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This finding flies in the face of focus groups of the past, which found that viewers responded most positively to ads that had a big surprise or punch line at the end, according to Teixeira.

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As Smith sat uncomfortably through the first round, television cameras caught him frowning at times and clearly disappointed that someone who has had so much success on the field was becoming a draft-night punch-line.

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Not only does the play work, but this production, directed by David Russell, is a case study in how to stage punch-line humor.

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The punch line: Um thinks there will be a similar shift in valuation as Apple enters new markets.

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One guy yelled, "too soon, " which I thought meant I didn't take a long enough pause between the set-up and punch line.

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The cast of characters building to the punch line is in constant flux, but as it happens, this is the group gathered around a kitchen table on a quiet street in Bethesda, Maryland, one night this past spring.

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