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It's also a big switch from product development: In the past, Mr. Karp has been critical of Internet advertising, even saying that traditional online ads turn his stomach.
WSJ: Can Tumblr Turn a Profit?
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Now, a huge opportunity exists for these industry experts to deploy their knowledge culled from years of development work into the ideation process of a potential product.
FORBES: Apple Challenges Companies To Decrease Time to Market
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It also will serve as a virtual product development center, where female technologists can build on the ideas generated from the IWT's focus groups.
CNN: Who are the champions of women in technology?
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Mr. FIELDS: Well, I think from a product development standpoint, we will be faster than we have been in the past and we'll do it a couple of ways.
NPR: Ford's North American Chief Sets Sights on Restructuring
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He cut the 50-plus product-development projects inherited from Jager to a dozen.
FORBES: A fresh face
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In a startup, I embrace the idea from Blank that there are really only two roles: product development (design, and software hackers) and customer development (product marketing, sales, business development).
FORBES: Getting The Most Out Of 'Getting Out Of The Building'
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Increased denials of L-1 visas when attempting to transfer personnel into the United States from India on L-1 visas is having a negative impact on growth, projects and product development in the United States, according to companies.
FORBES: New State Department Data Show L-1 Visas in India Declined Significantly in 2011