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Six in 10 affluent Millennials read user-generated product reviews when shopping for luxury goods, 55% have learned about a product in a store, but preferred to purchased it online, and 18% recommend luxury brand purchases through social network sites, reports the Luxury Institute.
FORBES: Meet The Millennial 1%: Young, Rich, And Redefining Luxury
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Still, they're preferred by consumers by a wide margin, said Tim Alessi, LG's director of product development.
CNN: Electronics makers try to resurrect the third dimension
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When an IBM product developer is in the market for parts, he goes online to a list of preferred suppliers.
FORBES: Evolution, not revolution