"You've got a potential audience of hundreds of thousands, of millions, of tens of millions, " he says.
He said that the station would broadcast to a potential audience of 800, 000 people, as far north as Merthyr Tydfil, across to Bridgend and east to Newport.
Hosting the Tour can put even the smallest town on the map - with TV coverage reaching a potential audience of 2.5bn in more than 80 countries.
This partnership comes one month after Deezer launched the first truly global free (ad-supported) music streaming service to a potential audience of at least 600 million people across more than 150 countries.
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His target customer: the gym rat who does three or four intense workouts a week, a potential audience his research estimates at more than 10 million, including those who like hitting the heavy bag in the basement at home.
The online haters have formidable allies amplifying their tirades to a potential worldwide audience of 900 million: Google, Yahoo and Microsoft, plus a raft of other blog hosts.
Sometimes a small cut could lead to a lower classification and a bigger potential audience.
Most would rather book gigs in places where there's a larger potential audience to buy their albums.
That's a potential advertising audience of tens of millions of educated and upwardly mobile citizens of the world every month.
Although Iran's government disrupts satellite connections, so that it is hard to know exactly how many people tune in, they have a huge potential audience.
To help make the book better, Guy is a fan of obtaining as much feedback as possible from his potential audience, a process he calls crowd feedback.
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And the high density means that successful ideas have a larger potential market or audience.
If it takes off, there is a potential for an ongoing audience and profit model.
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Some say Criolo has potential for a larger audience outside Brazil, though his lack of English could hold him back.
Since the airline knows where people are going, it has a captive audience of potential spenders who can be targets for restaurants, stores and amusements.
It was keen to stress the business potential of such a large audience.
He hired consumer-research firm Yankelovich, told them to give the first one-hundred pages of our manuscript to a representative sample of our potential audience and have those folks tell us what they thought.
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Now that news can be distributed via the Internet, anyone can start a blog and have the same potential audience as the largest newspapers.
Of course, we always consider proposals made by our customers as well and will occasionally include them in our future planning, but only those that have the potential of appealing to a wider audience.
Since the Medcin Engine works within EMR systems all over the world, Quippe has the potential to reach a very wide audience, and the hope is that Medicomp can reach 25% of the market in three years.
They matter as much for their marketing potential as their ability to draw a large television audience.
Now, we all know that voluntary polls like this are not too scientific, but it is surprising that this number went down given the same potential audience of respondents, especially since a number of sponsor firms, Morgan Stanley Smith Barney for one, have expanded their efforts in this area.
"We always felt there was the potential for this to go beyond the limited parameters of a football audience, " he said.
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The massive explosion of online video has paved a new path for content creators like myself who now have an audience potential that is bigger than any cable or satellite network.
Judges or panels of judges decide most cases, providing a less sympathetic audience for tales of perhaps self-inflicted heartbreak (like potential knee blowout I risked by running straight into the retaining wall above).
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Furthermore, the way we look at it, by slowing an order down and displaying the information of that order to a limited audience who has no obligation to the flashed order ahead of a potential execution, you are not fulfilling the fiduciary responsibility of best execution as we interpret it.
Innovations from operations such a Dr Hodges' Seawater Foundation have the potential to be revolutionary, although some in the audience were happy to debate the importance of his and other solutions in the discussions that took place after panel debate.
Google helps local businesses connect with potential customers, and its worldwide presence can bring the value of Clever Sense to a much larger audience.
"The potential audience that might be attracted to this line-up is, in itself, a sufficient reason for broadcasting it, " a spokesman for the station said.
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The potential savings will draw them in and make them an audience for why embracing clean power is a good thing.
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