Leading with such value-added services has affected a positive mind shift among customers.

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Pakistani PM Yousuf Raza Gilani has said he will approach the meeting with an "an open heart and a positive mind".

BBC: India and Pakistan discuss terror

And as important, they show a positive mind set about their circumstances.

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Scientologists are trained to believe in their persuasive powers and the need to keep a positive frame of mind.

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But, with Elissalde including 11 conversions in his personal haul of 27 points, France recorded their record win and they will go into Friday's crunch match against Ireland in a far more positive frame of mind.

BBC: France 87-10 Namibia

Of course, a lot of the supposed mind games have no effect at all - or in some cases actually serve as a positive motivation for the opposition.

BBC: Bolton captain

With this in mind, I have been trying to identify a positive approach to making higher education qualitatively better, cheaper, and, therefore, more efficient.

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The situation was resolved with a positive outcome, but the leadership lessons continue to be on my mind.

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Techniques like this tell us that the mind of the pessimist is drawn imperceptibly toward the negative while the upbeat and positive is a magnet for the optimist.

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Groopman observed that hope does not just involve a mind-to-body connection, but also a body-to-mind connection, where neural input about one's physical condition serves as a moderator of positive and negative emotions.

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