The lives lost cannot be retrieved, but there's still a chance to keep a positive image.
Especially if they offer a quality product or exude a positive image or brand.
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In Romania the Dacia name has a positive image and the car is not seen as cheap.
You know the goals of public relations: to maintain or enhance reputation, promote goodwill and foster a positive image.
Business reputations have currency and as such, firms must project a positive image.
Such initiatives, she says, are aimed at building a positive image in areas where Beijing is economically and politically active.
Patti Wood, a body-language expert in Atlanta, says politicians, business executives and people preparing for job interviews or who are dating come to her to learn how to smile most effectively and project a positive image.
The report provides plenty of empirical support for Mr Blair's belief that Britain lacks a positive brand image.
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But for Garrett, access to dolls can only achieve so much in terms of promoting a positive self image.
Wahaha is well-liked by Chinese consumers as they have established a positive brand image for themselves over the long term.
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Also on Monday, Stormont will host talks, live performances and an exhibition aimed at highlighting a "positive image" of Africa and Africans.
Still, active participants in the online world aren't actually doing anything new by attempting to create and maintain a positive public image.
The iPod has done wonders for Apple, providing not only profits but a positive brand image to a swathe of new young consumers.
Eileen Maxwell, a spokeswoman for the Smithsonian's National Museum of the American Indian, said Depp has a tall order to fill if he wants to turn Tonto into a more positive image.
We also try to preserve a positive self-image and we go to great lengths to get others to perceive us positively as well.
Despite years of doping whispers and suspicions, Armstrong managed to maintain a surprisingly positive public image through vehement denials, his feel-good comeback from cancer and his charitable work with Livestrong.
Trust in the EU has inevitably dipped as a result of the crisis, but 69% still say they have a positive or neutral image of the EU according to December's Eurobarometer survey.
The award - body image and the relationship to well-being - will cover topics such as body image in the media, self-esteem, diet and exercise and aims to help young people aged 11 to 14 build a more positive body image.
"Celebrities partner up with charity organizations because their influential voice in pop culture can make a difference, but also because it is positive for their public image, " says Kyle Hulcher, a New York-based publicist with the Entertainment Fusion Group.
"Robert's determination is an example to us all and we are proud to associate Citroen Racing's image with such a resolutely positive individual, " he added.
In his first term, a smiling Mr Zapatero rode the crest of the economic wave, with a feel-good image of optimism and positive thinking.
"In addition to a black child owning dolls and other playthings that positively reflect their image, exposure to literature, art and other positive images will aid in the development of a healthy cultural awareness and appreciation, " she says.
In addition, the standard model says the particle also should have positive parity, which is a measure of how its mirror image behaves.
In fact, it looks like it may end up functioning as a giant image ad for Google, which can use some positive vibrations in the face of continuing scrutiny by the government and activist groups.
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But by lending your name and image to PepsiCo, you are associating those positive attributes with a product that is quite literally sickening Americans.
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