Imagine subjecting Shakespeare to a computational process like bioinformatics--not to chop the poorguy into DNA base pairs but to tease out 1, 000-word pieces (or strings) of his plays.
That type of self-interest screwing customers, homeowners, and investors is applauded as hard work and smart thinking while the poorguy working 9-5 and trying to earn enough to support a wife and kids who finds himself out on the street although he participated in none of this.