The head of corporate training for this fast-growing food chain put in place a YouTube-like learning portal which lets any employee upload a video of themselves doing their job well.

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If broadcast flag rules and technology were in place, it could keep a university from playing part of a news program for a distance-learning course taken over the Internet, or even impose restrictions on a teacher who records a documentary to show in class, she says.

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Some firms have decided not to be the invisible force behind the e-learning efforts of established universities, but rather to become brands known in their own right as a place for students to find courses.

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