Others are following suit with musician and producer Mark Ronson who has worked with Lily Allen and Amy Winehouse, producing tracks that bear more than apassingreference to the music of NES game, "The Legend of Zelda".
It admitted it understood Minogue was "motivated to talk about" the milk because of her commercial deal, but added that producers had given "clear advice" to the singer that "only apassingreference" to the product could be made.