To do that, they need to know where people are at a particular point in time and, more importantly, they need to know an ad for a discount or coupon will get to them instantly.

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But to be honest, the story would be a bit amusing if not coming at this particular point in time.

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Augustin (4-for-5 from three-point range), in particular, was left alone time after time, He hit a triple that all but iced the game in the final stages.

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The crucial point is that even "crazy" people operate in a particular culture, a particular society, a particular time and place, and within a certain world view of how to manage your rage, your hurt, and your sadness.

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