They have diverse views on economics, crime and Europe, but sharea commitment to stronger local government and more control for ordinary people over public services.
Big Bang helped facilitate privatisation, demystifying the share-buying process that many ordinary people had found a stumbling block, thus allowing people to simply walk into their banks and order a parcel of shares.
Call it what you will, but Heritage has a chance to help rebrand, refocus and reenergize ordinary people around the quintessentially American values the majority of us share, not those that are the most divisive.