The Derby is a once-in-a-lifetime experience for some, because the expenses can add up quickly.

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The current visitor profile is over 40, financially sound, widely traveled, interested in history and culture, and seeking out a once-in-a-lifetime experience.

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Hotels putting up the teams , or the media entourage of around 2, 000 journalists, cafes feeding spectators lining the routes, street vendors with mementos of a once-in-a-lifetime experience.

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There is a danger the polyester torchbearer uniform will make the individuals look like they are part of a government healthy-living initiative rather than amazing people that have been chosen for the once-in-a-lifetime experience of being an Olympic torchbearer.

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With each paid admission, children ages 12 and under will receive a complimentary candy cane and a photograph with Santa to remember this once-in-a-lifetime experience.

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We look forward to delivering another once-in-a-lifetime experience for all attendees this year.

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In an effort to fill the ethnic food void in New Orleans, a group of local entrepreneurs founded Dinner Lab, a new dining experience that emphasizes on creating once in a lifetime dinner parties with up-and-coming chefs from around the city.

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