The strategy effectively skips a whole cycle of traditional price drops as manufacturing gets more efficient, but trains a legion of customers to think that such a jump in value is completely normal and sustainable by most of the industry.
There are periods when growth shines and other periods when value works best, but it is unlikely that anormal investor will be able to change with the times.
But the 29-year-old New Yorker says the premium you pay for the Express does not represent value for money, with no more legroom than anormal train and not even a complimentary coffee or tea.
It's normal for REITs to trade at a premium of around 3% to the value of the office towers and malls they own, thanks to the liquidity they provide, Fosheim says.