In the end, Plated was able to use the domain to prove out its minimal viable product for a nominal amount of cash, raise capital, and purchase the domain in full.

FORBES: Build Your Startup On A Vacant Domain Name

This is kind of funny as being a first to pay a nominal amount to collect data, but my concern is who and if they are selling it.

FORBES: Your Online Privacy Is Worth Less Than A Six Pack Of Marshmallow Fluff

On top of Nasser's cut of those profits he owns 3% of Polaroid stock, purchased in 2003 for a "nominal" amount.

FORBES: Rebound