As a niche of the overall video game market, social network gaming has become a major moneymaker.
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What the bank needs, in a crowded market, is a niche of its own, and it is trying to carve one out.
This time Fossil may have a winner on its hands, though the product will initially likely appeal only to a niche of Palm enthusiasts.
One small-cap retailer that serves a big niche, or perhaps more accurately a niche of the big and tall, has been absolutely ablaze of late.
When Eric Frenkiel flew up the California coast to start Stanford, he swapped his law school plans for a niche of the Silicon Valley Start-up Common (SVSC).
This may be a little too much honesty for some people, and they may call Levine a sellout or misleading marketer, but the truth is the game does need to appeal to more than just a niche of hardcore gamers.
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First, it means that the market can accomodate a lot of niche products that will only appeal to a tiny minority of people.
So our audience is a niche within that niche of people who play videogames.
For a growing niche of Silicon Valley techies, guns are the new golf.
More are on the way to serve a growing niche of iPad-toting boaters.
So far the trio have only performed for a niche group of expats, non-governmental organisation workers and educated young Afghans familiar with the new genre.
Flash remained a niche part of the industry until around June 2006, when a small stock-trading platform, Direct Edge, owned by Knight Capital Group Inc.
In China, there is a niche group of consumers who are just beginning to pay attention to the environmental impact of their purchases, but this type of consumer is still few and far between.
WeiserMazars LLP fits my criteria of a small to medium size firm that could use long experience and a strong reputation, as well as a global reach, to focus profitably on a niche set of clients.
By making the email address automatic on each printer and enlisting a network of partners, HP is taking the product from a niche feature to a standard aspect of behavior, and encouraging print through the creativity of others.
As a consequence, the young aviator whose daring had thrilled America and the world and whose achievement bespoke a future of unimaginable aeronautical progress came to occupy a special niche in the gallery of family anecdotes that generate a child's first cohesive mythology.
In the 1750s, when he was already about 40 years old, Guardi moved into the landscape genre, perhaps taking advantage of a niche in the profitable market of foreign visitors since Canaletto had moved to England.
Specialized "vertical" portals -- those that trade only in certain commodities or components -- also stand a chance of carving a niche for themselves among broad-based "horizontal" portals such as Global Sources, says Sweeney.
And I found an artist that had carved out a niche within one of these buildings.
In turn, New Jersey has bred a small niche market of public-relations firms that handle headline-grabbing scandals.
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He says the deal will help Saks build its mail-order business, Folio, into a stable of niche catalogues targeted at the customers of both groups.
In addition to leveraging Facebook, a number of niche platforms are creating great social environments for retailers to target consumers via both desktop and mobile.
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The potentially high cost of enforcing a sufficiently watertight system of certification is probably too high for green timber to break out of a niche market.
"It looks good at first, but then you take a closer look at the business case, and you decide it's too much of a niche product, " said Ralph V.
MusclePharm is in a very fast growing niche of specialized supplements promoting high performance as well as healthy living while Schiff is in a more slow growth traditional vitamin market.
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In the same way, there may be a road to a niche audience in the creation of artistic versions of current books as a means to keep the printed book alive.
With local bright tech talent like Zhang at home and innovating, China has a better chance of climbing out of its niche as a low-cost manufacturer to the world and moving upmarket.
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The biggest challenge facing the new chairman is finding a global niche for Hyundai amidst a worldwide glut of production capability, which is a major motivator for high-profile mergers in the industry.
What MySpace has become is a platform for musicians and music fans - and strangely, if it had come along now, it might have had a better chance of making it as a niche network.
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