And it serves up a nice gift option with Christmas right around the corner.

FORBES: Connect

"It was a nice gift, " she says.

FORBES: From the heart

Who can stay angry after getting a Bloomingdales gift certificate and a nice apology?

FORBES: Soothing angry spouses

Offer to cross-promote their gift ideas, too, which is a nice service for your shoppers.

FORBES: Make the Most of Black Friday and Saturday: E-mail Offers to Past Customers