Inside sales has been the high-growth area of sales and lead generation since the market crash of 2008 when companies scaled back travel and high cost positions in favor of anew generation of sales people, a high velocity business model, and leveraged affordable technology that companies rent instead of buy.
For fringe players in the smartphone industry, which is dominated by Apple and Samsung, ringing up 10 million sales of anewmodel would be a welcome achievement.
While Stroud gets a bit melodramatic, those willing to muddle through a textbook-style lesson--breezy this book is not--will come away with a persuasive argument that fundamental change is needed to shake marketers from their comfort zone, one that leaves them unwilling to explore anewmodel that includes older consumers in their sales planning.
Meraki combines a high-velocity software development methodology with a tightly linked inside sales and channel model that will form the new Cloud Networking Group.
If they treat Surface the same way they treat Windows Phone, which is to stop support when anewmodel comes out (see Windows Phone 6), consumers could backlash and sales could be hurt.