The transformation started in 2008 with a new logo that de-emphasized its copier roots.
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Both rebranded themselves: the Tories got a new logo and Sainsbury's binned its foul orange-and-brown colour scheme.
The website www.collegefootballplayoff.com is already up and running and allowing fans to vote on a new logo.
Earlier this year company creatives were developing a new logo for Caribou Coffee.
Even brands that are struggling to post profits like Japan Airlines have introduced a new logo for the New Year.
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President Marka Hansen, whose Thursday statement on The Huffington Post explained the move towards a new logo.
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Nonetheless, Camp Fire adopted a new logo last year and has striven to develop "rebranding" strategies to attract new participants.
In December, Comcast appends NBC's peacock logo on top of its corporate name in a new logo of its own.
Fans still steam over the "Fisherman" fiasco of 1995, an attempt by the team to freshen its image with a new logo.
The WNBA unveiled a new brand identity, which includes a new logo that capitalizes on the signature orange-and-oatmeal color scheme of the game ball.
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If you answered yes to any of the questions above, it may be time to consider a new logo that better represents your brand.
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In December, as the network bounced back, Comcast appended NBC's peacock logo on top of its corporate name in a new logo of its own.
They have a new home, a new arena, a new logo and look, and a new community commitment to the hippest of the outer boroughs.
As Adrian Kingsley-Hughes brought up a few days ago, Microsoft has released a new logo in advance of the official launch of Windows 8.
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San Francisco-based clothing retailer Gap Inc. has rolled out a new logo for its flagship Gap brand online and the switch is drawing heavy criticism from consumers.
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But with a new logo introduced on June 10 and a big print-ad campaign slated for September, the company figures Java is the ticket to win back badly needed credibility.
To get that message out, the company today unveils a new logo, emblazoned on 25 websites globally, and is promoting through social channels a video that tells the Polycom story.
Coca-Cola wants you to design a new logo.
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"Although we are changing name, I would like to reassure customers that they will not notice any change to their services and the only difference will be a new logo on all of our correspondence, " he added.
And when it all done: a sparkling new sign with a logo of the iconic NYC skyline over, or under, the word "Midtown, " or something like that.
Concurrently with the release of the new PS3 system, SCE will modify the PS3 brand name from "PLAYSTATION 3" to "PlayStation 3", and introduce a new "PS3" logo, which is engraved on the surface of the new PS3 system.
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The internet radio service has just undergone a rebirth, with a brand new white and burnt orange logo and a completely revamped design -- on web, mobile and Xbox -- in an effort to reintroduce itself to the mainstream and stave off competition from the likes of Pandora, Spotify and Rdio.
BTA's announcement last week that it would revamp its marketing, using a new less-traditional logo which, unlike the current one, is not dominated by the Union Jack.
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They take a year to develop a new store format, reconfigure a layout or commission a logo.
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According to him, his equipment was recently swapped out, with the new modem boasting a Motorola logo and a "CLEAR" logo instead of the "Clearwire" emblem as before.
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Featuring Sony's signature wrap around design, the E Series now includes a touchscreen enabled aluminum E Series 14P model with signature VAIO diamond cut logo as well as a new E17, 17-inch model with a Full HD Display (1920 x 1080) and a Quad Core processor.
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Yes, the Nets have become more popular since the franchise adopted a new borough, color scheme, logo and uniforms.
Instead he produced a box with simple stripes and an entirely new logo.
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