But resist it you should: chances are that one of Barcelona's finest watering holes lies close at hand, hiding its neon light under a bushel.

BBC: Barcelona: More than meets the eye

In this subterranean level -- literally, as the film market is confined to the basement of the Cannes Palais, a place without natural light but much neon humming -- alongside the buzz of bargaining and budget-crunching, the musketeers of marketing do battle to "acquire" (buy) or "distribute" (sell) "content" (films) in a marketplace distorted by a dollar weaker than a French cup of tea.

CNN: Behind the red carpet at Cannes

The director, Nicolas Winding Refn, prefers the glow of neon, stop signs, and the pools of light that leak through a garage.

NEWYORKER: Road Kill