Here, we apply my tried and true rule-of-thumb for advanced trust structures that are used for estate and asset protection planning: The more impressively a structure is named, the less likely it is to work.

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Netflix, meanwhile, abandoned its plan to split its DVD-by-mail service into a separate business named Qwikster as part of a new pricing structure that upset some of its users.

WSJ: Verizon Drops Plan for New $2 Fee

One team, for instance, inserted the virus into a program running a Mandelbrot set, a complex, mathematics-based structure named after the father of fractal geometry.

FORBES: Catching The Hacking Bug