Be willing to concede what you think you want and ask your bargaining partner to brainstorm a solution to your mutual problem.

FORBES: Secrets of Super Deal Makers Two Sure Fire Ways to Move Your Bargaining Partner Past 'No'

"Neither side can allow itself to rely on a military solution to the conflict, because it is a road to nowhere, a road to mutual destruction of the people, " he said.

BBC: Syria conflict: Many dead in huge Damascus bombing