Google is "sitting on a mountain of data, " says Alan Osetek, president of Resolution Media, which helps marketers buy ads on Google.

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Most organizations are likewise sitting on a mountain of data, some of which they can measure, and a great deal more that is hidden and untracked.

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The first, the increased push for drug safety, calls for an ever-increasing mountain of data before a new medicine is approved.

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As the late, great economist Julian Simon demonstrated (both with clear economic logic and an unassailable mountain of data), there is a long-run tendency for standards of living to improve and for material scarcity to relax as a constraint rather than tighten.

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