Kathleen told me, I have a motto: Every day, nobody will outwork me.
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More than a motto, the focus on measurement permeates and guides all the work of the institute.
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And once you have a motto that can inspire a movement, you can do anything in a fragmenting media environment.
Rather than only working to persuade people to buy, a motto is about understanding and tapping into what people already believe.
It could stand as a motto for all the composer's recent music, every note of which is a prize won from 80 years of continuous creativity.
As we touched on earlier, Skullcandy's been using this as a motto to highlight its focus on better audio quality -- and not just making fashionable headgear.
As for the Biennale, organized by the Dallas Contemporary museum, the exhibit at the downtown Neiman Marcus includes neon sculptures by Ms. Fleury that wink at consumer culture and brash style in a city where "live large" is a motto.
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However as I left with the assurance that the family and friends would take great care of her, an old aunt pulled me to one side and told me to aim high, there's room for everyone up there -- a motto which has stayed with me always.
Not only a good motto, but a beautiful artistic piece of calligraphy.
The unusual exposure in beer country, along with tastings at rock concerts and BBQ events, and a new motto--"No wimpy wines!"
This would have astounded Walton, an amiable and modest man of pious interests, for whom "Study to be quiet" (1 Thessalonians 4:11) was a favored motto.
Pay first, add value later might be a better motto.
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For a company whose motto is "do no evil, " Google (nasdaq: GOOG - news - people ) has come under a surprising amount of criticism of late for being green-eyed.
"It's crazy - our motto is a beg, borrow and steal approach, " explains Young.
Berlin, once a Coos County paper hub whose motto is "The City That Trees Built, " had been a bustling mill town of more than 15, 000 in 1970 but by 2010 had lost nearly 40% of its population, he said.
As a result, the project's motto is "any orbit, any time, " and a big selling point is that the carrier aircraft can relocate more than 1, 300 miles without refueling to search for a suitable launch location.
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Mr Gerson was on a faster track, studying theology at Wheaton College in Illinois (motto: For Christ and His Kingdom), and contemplating studying at a seminary.
Our motto in here is 'a place for everything and everything in its place'.
He should instead follow the motto of Theodore Roosevelt: Speak softly and carry a big stick.
The gold ring has an amethyst stone bearing a burning bush and St Andrew's cross with the motto "Nec Tamen Consumebatur".
Passports are certainly an emotive business: an entirely untrue story that the EU wanted to replace the royal coat of arms inside the British passport with an EU motto was all over the tabloids and the broadsheets a couple of years ago, and caused quite a fuss.
Lunch at the Original Point (motto: "Not Fancy But Famous"), a landmark near Perdido Key, Fla.
SoLo (not to be confused with YOLO), a combination of social media and location-based technology, is the motto for food trucks.
"The critical mass for change is still not a reality since so many people are still buying into the bigger is better motto of America, " she wrote.
"We're a company that has high expectations for ourselves, but fun is in our corporate motto, " Aguilera said.
The council added there has been a "groundswell of local opinion" that the town should revert to its former motto following the Games.
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