To gain a deeper understanding of the CSR movement, it is critical to set aside our one-dimensional view of corporate beneficence to tease out amore sophisticated understanding of the complexrelationship between corporations and their activities and the greater community.
While the agency model has given CMOs extensive experience in working with external partners, a much broader, morecomplex ecosystem is now required that demands much more than a basic client-vendor relationship.
The issue is made morecomplex by the evolving relationship between Greenland, a hunting-based society of just over 50, 000 people, and its former colonial ruler.
Mr Williamson showed that complex transactions involving investment decisions that are much more valuable within arelationship than to a third party are best done within a firm.