Second, MOG has a better collection in certain important, to me, areas.

FORBES: Like Spotify? MOG Is Even Better

Roma, with its high population of hipsters and fashion-forward residents, is the place to go for eating on-trend food (Vietnamese and Japanese this year) in cafes such as Mog, a restaurant adorned with antique picture frames and wooden mannequin limbs.

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First and foremost, everything on MOG streams at a highest-level 320 kbps bitrate.

FORBES: Like Spotify? MOG Is Even Better

His track record for successfully joining product, promotion, and direct-to-consumer marketing sets a compelling stage for both MOG and "Daisy" within the burgeoning and competitive digital music space.

ENGADGET: Beats Electronics announces project Daisy music service, appoints new CEO

Playing music does not require a desktop client, so logging in is a seamless experience and users can enjoy MOG's vast catalog with just one click.

ENGADGET: MOG FreePlay brings 11 million songs to the web gratis, makes you work for free tunes

An Apple-Facebook partnership would have inaugurated a terrifying digital music monopoly and no doubt crushed Spotify, Rdio, MOG, Clear Channel and the host of other streaming music start-ups now crowding the space.

FORBES: Sean Parker: A Facebook-iTunes Partnership Would Have Been Disastrous

Anyway, we do trust Reuters, and that outlet claims to have it on good authority that Beats is "in talks" with Apple over a partnership involving the forthcoming Daisy music-streaming service that was formerly MOG.

ENGADGET