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Such limited customisation encourages a build-to-order model, without the need for a supply chain drowned by a huge number of parts.
ECONOMIST: Face value
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However, such a model has placed tremendous stress on the supply chain and left companies with greater exposure to a range of unforeseen, disruptive risks.
FORBES: Ash In The Supply Chain
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As a business model, there is a lot of inefficiency built into the supply chain and replenishment process for these street vendors, since they reside a few notches down in the distribution system from the regular brick and mortar merchants with whom they compete.
FORBES: Creating Entrepreneurs at the Bottom of the Economic Pyramid
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The company can manage its profit margins by raising prices on select items and by using a more flexible inventory and supply chain model to respond to cost pressures and new opportunities as they arise.
FORBES: Nike's Swoosh Into Emerging Markets Blunts Impact Of Higher Costs
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That Europe hasn't realized the same type of productivity gains is partly a result of its reluctance to embrace the big-box retail model, one that allows a company to take full advantage of the world supply chain to obtain and sell goods cheaply.
FORBES: Wal-Mart Nation
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This may be the crucial test for Mr Dell who, after all, gave his name not just to the firm but to a whole business model (just-in-time, made-to-order manufacturing using an outsourced supply chain), key elements of which have since been adopted by his competitors.
ECONOMIST: Second-act chief executives