Like most tourist attractions these days, it is impossible to move without seeing someone with a digital camera, or taking a photograph with a mobile phone.

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"You need the ball lens to help with the magnification - but any mobile phone with a decent camera and a zoom function will be sufficient, " he explained.

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Consumers then view these company scores while they shop, by scanning product barcodes with their mobile phone camera or using a widget to view scores while browsing online.

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Back to hardware: connected devices include a rear-view safety camera and Bluetooth integration with your mobile phone for hands-free calling.

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When Wi-Fi isn't available, built-in Bluetooth connectivity pairs the Polaroid iM1836 camera with any Bluetooth-enabled device to upload images and video through a mobile phone, PC or even iPod Touch.

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Version 0.5 of the Epiphany Eyewear will contain a wifi chip, enabling the device to pair with a phone or tablet, sending the camera feed in real-time to a mobile Augmented Reality app or a social video app or to our site yougen.tv.

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