The Mini campaign created a lot of buzz without spending a lot of money, by driving a Chevy Suburban around cities and to sporting events, with a Mini car strapped to the roof.
Viewer Jean Hobbs suggested turning a Mini Clubman car, which has been uncovered 30 years after being left in a tunnel under the Longbridge factory where it was built, into a sculpture to show off the city's car-making history.
But a mid-40s salaryman who bought a new mini-car despite his fears about job security described the purchase as "pressure release" for the frustrations building up in his family rather than any sign of renewed confidence.
For example, some labor representatives on Chrysler's supervisory board had resisted Chrysler's plan to hook up with China's Chery Automobile to develop a low-cost mini-car for North America and Europe.
No other compact economy car outside of a Mini Cooper offers as much stick-and-rudder fun as the 3: The steering (hydraulic, with an electric pump) is tack-sharp and precise, with almost no torque steer and a gratifying heft that gathers as you turn the wheel.
The EPA points to rising mini-car sales as a sign that consumers are willing to open their wallets a little wider.
The supermarkets have already responded with several schemes which includes Tesco stores in Cardiff installing a mini-barrier system on its disabled car parking spaces.
The fantastic front-wheel-drive Mini Cooper is as hairy a car as you might ever want and it can be driven hard from mile one.
"When you engineer a technology-filled, all-electric mini car that goes from zero-to-60 mph in less than eight seconds, customers won't miss the gas, " said Mark Reuss, president, General Motors North America.
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Another feature of the new MINI Connected App, this service offers a further innovative in-car entertainment option to make your driving fun even more varied, in keeping with the unmistakable character of the brand.
ENGADGET: Mini Cooper Connected app adjusts music based on driving style, stops when airbags deploy
In launching the BMW Mini Cooper, Crispin convinced Playboy to feature the car as a centerfold.
"There has been a slowdown in general in terms of car sales in the UK and Mini has been affected by that, " she said.
Furthermore, GM is also expected to bring a mini SUV called Trax and a low cost version of its entry level car Spark, although launch time-frame for these cars is not confirmed yet.
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The 1.6-litre car is available in a number of styles - including the basic Mini, the Mini Cooper and the convertible, which was launched in July.
BBC: NEWS | UK | England | Oxfordshire | New Mini at half-million landmark
In most car-sharing programs the mini vehicles are offset with larger ones and even a pickup or two.
Two brand new versions of the car are being built at the BMW factory at Cowley in Oxfordshire - a standard Mini and a more sporty Mini Cooper model.
All of which means that MINI Connected customers have a clear road ahead of them when it comes to accessing in-car infotainment innovations both now and into the future.
ENGADGET: Mini Cooper Connected app adjusts music based on driving style, stops when airbags deploy
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