"The field here in Delhi is a little bit less than world championship level but if you look at the times and quality of rides over the last few days we have been sending a message out there for the future, " he said.

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And when he is out there campaigning, he is bringing a message about what his vision is for the future.

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He also said a memorial would ensure King's message endured for the future.

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Chief executive Rupert Soames sent a gently negative message at the end of last year about future prospects, for which investors punished the stock price.

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Mr. BUCK: It's a tremendously valuable way not only now but into the future for getting whatever message out that you want to get out.

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They will get the message that you have secured a job and very likely will keep you in mind for future opportunities.

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Following a decade during which he made lots of presentations to groups for the aging and health care companies, he saw a future in spreading his positive aging message to corporate clients.

FORBES: Magazine Article