"He was writing for a mass audience, but also for the court, " says Dr van Es.
In the age of Twitter, breaking news reaches a mass audience the instant it occurs.
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He added that he thought Havens' style was probably a little too arcane to appeal to a mass audience.
The scheme has two features which make it stand out from previous initiatives and could appeal to a mass audience.
Similarly, when news was distributed using expensive printing presses and delivery trucks, only a small minority of the population had the opportunity to communicate with a mass audience.
And from there he will return to the US where he will launch his global movement to support Israel before a mass audience in Dallas early next week.
Mr Birt tried to strike a balance between a public-service broadcaster's duty to provide serious programming and the need to compete with the commercial sector for a mass audience.
"You can do all the 'News Hour with Jim Lehrer' you want, but if Michelle Obama wants to immediately reach a mass audience, you come here, " Us Weekly Editor Janice Min said.
"He likes digestible ideas, in the form of art that can appeal to a mass audience--just like advertising, " observes Manhattan dealer Robert Goff, who has sold Saatchi the work of Iraqi-born artist Ahmed Alsoudani, 35.
Certainly his controversial wording about Islam in his speech at Regensburg in 2006 was an example of a scholar pope unable to reach a mass audience, especially when compared to the media maestro John Paul II.
When Mattson does consent to work within the normal confines of nonfiction, he operates like an academic with dreams of a mass audience, or, at least, the hope of receiving teaching evaluations that will commend him as an especially with-it prof.
It remains to be seen whether a mass audience will flock to the film though despite the outpouring of critical love. (The film currently earns a 97 out of 100 on Rotten Tomatoes.) No matter what, a silent film is going to be a tough sell.
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Wielding a black Magic Marker, he charted the big bang of channel expansion and audience fragmentation that has propelled television history so far, from the age of the three networks, each with a mass audience, to the hundreds of cable channels, each serving a niche audience twenty-four-hour news, food, sports, weather, music and on to the dawning age of Internet video, bringing channels by the tens of thousands.
That is 25 times what a mass-audience portal like Yahoo can command.
All of them are excellent TV shows, but not one of them reaches what, even in today's broadcast TV terms, is considered a sizable mass audience.
It may be aimed at young adults, and it may have found a mass market audience, but that gives it a force high art seems to no longer possess.
MPlayit thinks the variance works to its advantage in this case: because it draws from Facebook users, the company says its users are made up of more casual gamers, closer to what a "mass audience" looks like.
Football is a mass affluent audience.
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As a relatively unknown author this award will give her exposure to a wider and mass audience that she may not have reached and is a perfect example of the influence of the Whitbread.
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Build a highly targeted mass audience like that, and the cause takes off.
It has prospered by understanding the tastes of a mass-market audience.
While some may doubt Highlight's ability to persuade a mass-market audience to share with strangers, Davison's goals aren't without precedent -- largely thanks to a trail blazed by similar app Badoo.
Much like cable TV itself, mass audience fare with a special focus on young men.
So the early adoption speeds from early adopter markets suggests, that AR as a new mass medium would have approximately 1 Billion paying media audience by year 2020.
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"Our focus is the Asian-American audience, and theirs is using Asian culture to create a mass-market channel, " he says.
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