The first is focus: they should define a market segment in which they have a chance of becoming world-class.
Nor is it common in the fickle toy industry for one company to rule a market segment for long.
What the research helped us realize is that there is a market segment we call 'wellness lifestyle' and it includes spirituality, fitness, nutrition, beauty, spa, the healing arts, stress management.
It is easy to quibble with the foregoing segments but the real point is that there is a market segment for larger screens and Apple is completely missing this market segment.
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Ray Irving, the school's head of learning resources development, explains that Warwick is targeting a different market segment, focusing on experienced managers with no option for a career break.
SanDisk's new distribution channel addresses a wider portion of the market by delivering high-quality SanDisk SSD technology to small and medium-sized businesses, a growing market segment for SSDs.
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It especially makes investing in ETFs geared to a particular market segment or average less rewarding.
Focusing on a single market segment may require you to swallow hard if your opening bid for mass-market appeal went thud.
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Kuhn is part of what Lee Briante, a spokesman for Greasecar, the largest purveyor of veggie fuel conversion kits, says is a growing market segment.
The Wraith will be more expensive than Bentley's family of Continental models, however, so it will actually carve out a small market segment that is currently not served by anyone, Rolls-Royce's chief executive Torsten Muller-Otvos told BBC News during a recent exclusive preview event near the carmaker's Goodwood factory.
Since its acquisition of Isilon in late 2010, EMC has made making significant progress in the network attached storage market, a fast-growing segment of the networked disk storage market.
Although Heidelberg dominates the traditional offset commercial printing market, Xerox leads the fast-growing digital-production color segment with a market share of 55%.
Despite this progress, however, too many families are suffering today because of a growing incidence of abusive practices in a segment of the mortgage lending market.
Dr Pepper Snapple is the industry leader in the flavors segment with a market share of more than 40%.
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The size of those fees could result in "a whole segment of the market that they're not going to capture, " said Platt.
For an industrialist and entertainer, where's the profit in voicing political views that could tick off a segment of your market or your audience?
New imports will continue to make up a large segment of the market, but will be concentrated at the top end and in niche markets.
"We view handheld devices as a very, very important market segment and intend to provide robust solutions for those customers, " says Row 44 Chief Operating Officer John LaValle.
We currently estimate a market share growth in laundry segment from 31.7% in 2010 to 32.6% by 2016 from gaining share from local players in China and India.
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"Nissan's never been represented in that segment with a market share or profit base up to our potential, so we are expecting a lot from our new Versa, " the British-born executive said.
What I love about Tesla is that they were the first company to prove that for a certain segment of the market, an electric car can be better than its gas-powered cousin.
The hedge fund index tracks a limited segment of the market, however, and may not have captured the 15% or greater declines some of the big funds have felt this year, analysts said.
For example, a CEO may decide that the following goals are essential: Increasing products or pipeline, improving distribution channels, making cost structures flexible to cyclicality, accelerating quality improvement, and establishing market leadership in a given segment or geography.
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Netbooks have been a growth segment for the PC market over the last year.
They are selling the four-door models in a more competitive segment of the market.
In most cases, only a small segment of the China market will be able to afford such a high price.
Samsung is employing a slice and dice one: have many different models each appealing to a certain specific segment of the market.
Even so, the iPad proved to be another ground-breaking product with sales topping billions of dollars in the first couple of months, bringing new life to a segment of the computer market that had until then been essentially moribund.
While the nuances and breadth of the WisdomTree portfolios are in fact unique, they speak to a trend in the ETF industry of issuers attempting to one-up each other in competing for assets in a very popular segment of the market.
When Steve Jobs unveiled the touchscreen device in 2007, Nokia seemed relaxed about Apple's arrival in the market - it was after all only going to be a niche player, serving the tiny segment of the market interested in smartphones.
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