Mr. Brown is a man of ideas, having run for president in 1992 on a bold flat-tax agenda.

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Bill Bradley is a good man with a lot of good ideas.

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The trailer for the Kurzweil documentary, and it gives a good taste of the man and his ideas.

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"At a certain stage a person gets stale in this sort of job and the organisation needs a new man to come in with fresh ideas, " he said.

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When you hear that the man in the photo is a baker, that fact gets embedded in a whole network of ideas about what it means to be a baker: He cooks bread, he wears a big white hat, he smells good when he comes home from work.

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