According to Comscore, it's the most visited fitness site with 7 million users (162 million page views in January), but Spark has taken a low-key, word-of-mouth approach compared to its big bucks advertising competitors like Weight Watchers.
There is also no word on a massive push for local police forces who toil with low wages and antiquated equipment - the so-called quick response team of the Maharashtra police, for example, has not fired a single shot in the past year because of the lack of ammunition.