The increasing sophistication of filters that can send brand-love messages exactly to that special consumer-someone in the mood for a little emotional bonding promised a land of sales on the other side, with technology enabling advertisers access to ever-more sophisticated profiles built from searches and social pages, selling this to brands as a way in.
Although labeling proponents love to portray themselves as underdogs in a David versus Goliath battle against big agribusiness, the reality is exactly the opposite.