Twitter is used by many as a teaser, to drive the reader (via link) to a longer message, blog, article or website.

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About two years ago, Mr. Osler said, Mr. Loughner sent him a text message saying he no longer wanted to be friends.

WSJ: Loughner's Prior Behavior Pointed to Signs of Imbalance

But they changed their text style when sending a message to women, writing longer and more substantial messages.

BBC: Men and women have developed identities for sending texts

France's Immigration Minister Eric Besson told French television that imminent closure of the "jungle" would send a strong message that people traffickers could no longer use Calais.

BBC: UK 'should help' Calais migrants

This is a pragmatic message, especially as labour is no longer as powerful as it was.

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In an era where platforms--and brand messages--are plenty, characters can no longer get away with simply mouthing a brand's message or looking good.

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We have to send out a strong message to the outside world that we are no longer willing to consider that sort of business.

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No longer does one have to swim through a Twitter stream to find relevant tweets or worry that his message will be lost among a plethora of others unrelated to the live game being watched.

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