Belstaff's coats were tempting in earth-tone shearlings for every lifestyle, and KaufmanFranco wrapped a tough-girl muse in a little luxury, lining a black leather driving coat with mink.
First settled as an Indian village, then used in the 1890s as a settlement for miners, Ellamar since 1992 has been home to the Prince William Sound Lodge, a refuge for adventurers who like a little luxury with their wilderness.
Those who want a little more luxury might log on to the Great Fishing Houses of Ireland website.
In a country of 1.2 billion people, a country where years of staggering economic growth annually create tens of thousands of new millionaires and a recent slowdown has done little damage to a thriving luxury goods market, far less than one ten-thousandth of the population admits they are in the top tax bracket.
"We all got a little mesmerized into thinking that luxury demand would continue at a pace unabated, which, in retrospect, was clearly silly, " Martin says over breakfast at an inn near his vacation home in Walland, Tennessee.
In theory, a focus on low volatility makes little sense for a pension fund or college endowment which has the luxury of taking the longer-term view.
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"The luxury industry has always been a little bit counter-cyclical, " Arnault says.
In a market where buyers are unashamedly experimental, brands have little value so far, except in the luxury segment.
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That lack of brand awareness is a huge obstacle in a land where luxury consumers tend to embrace well-grooved narratives about premium goods and leave little room for other story lines.
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Yet literally thousands of wineries around the world, large and small, luxury-priced and plonky, either own such devices themselves or send their wines out for a little laundering. (One outfit alone, ConeTech in Santa Rosa, claims more than 600 confidential winery clients.) It is kind of like winemaking in the Land of Oz--"A snip, snip here, a snip, snip there and a couple of la-di-dahs"--without the cheerful Munchkins.
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