"It's a sort of a once-in-a-lifetime album - only a few of these albums come along in history, " he said.

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"I think we have an opportunity to transform the economy, an opportunity such as we have only comes along once in a lifetime, " he says.

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But bamboo is something of a tragic plant -- it only flower once in its lifetime -- and the Jiuzhai Valley bamboo flowered and died in the 1980s, depriving pandas of the food that makes up 99% of their diet.

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"That kind of stuff only happens to a perfumer once or twice in a lifetime, " said Turin.

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His lifetime consumption of tobacco is a single puff on a cigarette, his only alcohol intake a glass of champagne once a year.

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