But all that visual and audio stimulation serve a larger purpose: To sell a product well, to project a particular image, design has to relate to society.

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It will serve a larger purpose, too, the same one that motivated satirists from Aristophanes and Juvenal to Swift and Pope to Mark Twain and the creators of "Dr. Strangelove": to curb self-indulgence, deflate pretense, and expel stupidity.

CNN: The novel America needs in 2013

Being socially-minded is not just profitable, but it is an emerging paradigm that may sooner or later not just be a luxury, but a necessity: each subsequent generation entering the workforce, even in China, yearns for visionary companies, companies with a larger purpose.

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And so even as we were dealing with the economic crisis, we tried not, over the last three years, to take our eye off the larger purpose of rebuilding an economy that has a firmer foundation.

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When adapting fiction like this for the screen, the challenge is always to find cinematic ways to express the writer's larger purpose, and one of the first things a period film has to do is to transcend its set.

ECONOMIST: All that glitters

Mr Wilson explained that the primary purpose of the bill was to introduce a temporary levy on larger retail stores in order to relive the rates burden on smaller businesses.

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Its purpose is to incubate single-product firms and sell them to a larger medical-device company to get the product through FDA approval.

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