People who feel that their work is not acknowledged adequately, or who feel a lack of control over their work, are also at greater risk for the worn-out form.

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There are also hand-drawn animation sequences in-between levels, which are impressive, but during a level the only difference between playing the game and a cutscene is your lack of control over the camera and the letterbox format.

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As with any minimalist device -- especially one without a screen -- the Zeppelin Air's biggest drawback is the lack of control over its performance.

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Davies Murphy Group's Chris Green said companies would worry about their lack of control over the new process even though it did not rely on a third-party's data centre to update what might be sensitive files.

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