You can target based on a keyword and only to people in Silicon Valley, for example.
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You can also switch between preset radio stations and call up a search screen with a keyword.
Drawbacks: the pricing is high, especially since not all the influencers that surface in a keyword search are PR-engageable.
The researchers performed a keyword search of each bill being voted upon to determine what industries were affected, whether positive or negative.
Together, Twitter and Topsy built a keyword engine, and via repetitive, ongoing spot checks by human observers, they found their algorithm would generate voter-accurate results 90 percent of the time.
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While a keyword job search for "certified public accountant" might turn up ads seeking a small-business chief financial officer who is also a CPA, semantic-search software would intuit that the user is looking for accounting jobs and list only those openings.
When a user types in a keyword, such as a surname or a place name, Mocavo searches genealogy Web forums, websites and old discussion threads that rarely pop up in regular searches but can be useful for genealogists looking for clues.
You can search the programs by rating, topic, or by a simple keyword search.
Almost every company that sell products or services will have business development positions, says Mr. Hargis, and a recent keyword search for "business development manager" on CareerBuilder.com resulted in more than 1, 500 job listings.
They can be more ornate than you'd expect, however: for a start, you can run multiple app-specific tasks in parallel, such as telling Chrome to search YouTube, IMDB and Rotten Tomatoes the moment you type in a movie keyword.
What if the leads you capture from Twitter are not just a bunch of keyword matches, but instead, are narrowed down to a set of real human beings who are about to buy a type of product that you happen to sell?
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With ease of use as a major focus, VIERA Connect's interface implements quick keyword input (like a cell phone) to help retrieve favorite content faster and easier.
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The arbitrage scheme exploits that system using the basic buy low, sell high principle: A Web site arbitrageur uses a low-priced keyword to lure traffic and then redirects that traffic to another site that contains little content and is stacked with ads that earn a much higher price.
Furthermore, I am aware of only three U.S. cases where a jury opined on competitive keyword advertising, and all three juries favored the defense.
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Although the propriety of keyword advertising on a third party trademark has been hotly contested since at least 2004, I believe this is the first ruling addressing the publicity rights issue.
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The result should be on-the-fly brand research that enables you to re-craft your messaging mid-campaign as well as giving you a tool to focus the keyword lexicon, or banner and display spend.
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As I mentioned in this post, consumer surveys suggest that consumers conduct do those keyword search for a variety of reasons that may have nothing to do with finding the trademark owner (a point I also stressed in my 2005 Deregulating Relevancy article).
"The benefit of a natural-language approach is that you get performance superior to regular keyword searches, " says Jackie Fenn, a vice president at Stamford, Conn.
Marketers should view keyword level targeting as a way to increase consideration and awareness at a specific moment when people are expressing something they care about.
We believe this trend will continue as keyword targeted advertising has become a key medium for small business ad campaigns, and economic recoveries are a time when many small businesses get off the ground.
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So one reason for the eventual acceptance of keyword advertising is that it is a better option than the advertising alternatives.
The industry began taking notice in 2011 when Google rolled out a consumer privacy update which discontinued access to keyword information and website analytics packages.
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Haiku Deck suggested a huge list of images related to the keyword "UVA, " and I typed "night" into the search box to get more specific images.
One of the easiest ways you can back yourself into that sort of keyword data is to enter in a search term on LinkedIn and review the profiles of the people that rank for that search term.
Its algorithms can sort through more than 10 billion variables in seconds to decide whether, or how much, a client should spend to lock up an ad keyword.
In 2001, in an attempt to beef up its own keyword search technology, the company bought Teoma, a search start-up that spun out of Rutgers.
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Its 'magic touch' feature provides enhanced screen responsiveness even with gloves, and instant keyword translation and Wikipedia searches can now be done on a single window with 'smart reading'.
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Drawing on his experience brokering Web ads as a Wharton student, Miller drew up plans to market Catalyst via Web keyword searches.
Jelly Bean's smarter keyword feature makes text messaging faster by predicting the next word in a sentence, and improved speech-to-text technology and voice technology continues to work even if a data connection is interrupted.
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To build the bridge between SQL and MapReduce, Aster has created three keyword extensions to SQL, which allow users to extend queries through a modeling capability that simplifies the necessary language for creating a MapReduce query.
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