That journey begins when people realize that you offer a product or service they might want, then compare your offer to other options.

FORBES: Connect

So advancing that journey will help you pursue a second freedom -- the belief that all people should be free from want.

WHITEHOUSE: President Obama Speaks at the University of Yangon

That's a journey I just don't want us to even start out on in this country.

BBC: Mark Pritchard MP warns of right-to-die law change 'row'