However, when you close your eyes and think about what makes Apple an iconic company, the chances are your first thought will be a Jony Ive design.
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Jobs was a multi-disciplinary business man, and start-up kind of guy, whose company hired a great designer in Ive.
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The question we now wait to have answered is just how much of that experience Ive is a master at visualizing and delivering.
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Executives such as Phil Schiller, who oversees the company's marketing, and Jonathan Ive, a Briton whose domain is design, are part of a team that has worked closely together for many years.
While we previously heard rumors that Ive was planning a broad UI (user interface) overhaul with iOS 7, we didn't have many specific details.
From the outset Ive made sure theres a synergy among my products.
But, if Tim Cook had to make a choice between keeping Forstall or Ive (and others like the formerly retired Mansfield), he made the right call.
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Yes, Jony Ive, you may take a bow.
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It's hardly been a secret that Apple's Jony Ive is exploring some more radical changes to iOS since taking the design reins for software in addition to hardware, but Bloomberg is now reporting some new details that paint a better picture of just what's going on in the lead-up to iOS 7.
But for Ive, every apparent gimmick of his new toy has a practical foundation.
But the hair removal business Ive seen is five times that, says Michael Gold, a dermatologist in Nashville, Tenn.
Despite a burgeoning supply from China and demand from the Middle East, Josephine Ive, who heads up Magnums Butlers and trains 600 Chinese service staff yearly, says her students are often hesitant to make the trip.
My own prediction of Apple's prospects is that needs to worry about becoming a mid-packer only after the CEO Tim Cook and designer Jony Ive -- the other tow members of the triumvirate headed by Steve Jobs -- are no longer with the company.
But the latter-day Apple under Jobs (1997-2011) had a trio at its core: Jobs as CEO, Tim Cook as operations guru and Jony Ive as chief designer.
Mr. D'Aloisio has met with a number of Valley luminaries, including Apple's senior vice president of industrial design Jonathan Ive, according to people familiar with the conservations.
Far along in the development process, Steve Jobs famously ordered Ive's designers to change the look of the iPhone, scrapping its aluminum case for a stainless steel bezel that made the touchscreen display more prominent, according to Walter Isaacson's recent biography of the mercurial Apple CEO.
Ive stated that software designs filled with physical metaphors do not stand the test of time, according to a person familiar with the design meetings.
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