• Twitter is gradually taking on a second identity as a business prospecting tool.

    FORBES: Twitter Enters CEOs' Toolkit; This Sly Insight Explains Why

  • If self-driven vehicles were the norm, car travel would assume a new identity as a type of private transportation that incorporated aspects of public transportation.

    ENGADGET: Editorial: Self-driving cars FTW, but not for everybody

  • But she said that there was an element of creating a separate identity as a teacher in the classroom - a "professional persona" with a way of dressing, speaking and modelling forms of behaviour.

    BBC: Who's the comedian in the classroom?

  • Pinback's leader, Rob Crow, has carved out a distinct identity as a storyteller with a unique sound as heard on solo records, in numerous side projects, and in bands such as Heavy Vegetable.

    NPR: Pinback: The Rise and Fall of 'Lawn Chair Larry'

  • While male veterans often wear hats proclaiming their service, women have no badge or insignia to signify their service, but instead work to find a balance between career and home life, while finding a new identity as a veteran and civilian.

    WHITEHOUSE: Why Judge My Book By My Cover?

  • Two-fifths (40%) had a British only national identity, a quarter (25%) had Irish only and just over a fifth (21%) had a Northern Irish only national identity.

    BBC: Northern Ireland

  • Nervous politicians should be comforted that, at a time when cars and components all resemble one another, a national identity has become a vital part of the brand.

    ECONOMIST: Mercedes goes to Motown

  • This strange and not untroubled history has pushed Puerto Ricans to forge, as Jorge Duany, author of "The Puerto Rican Nation on the Move, " argues, a cultural identity instead of a nationalist one.

    CNN: Hot new things to do in Puerto Rico

  • These changes can be deployed immediately, while a new identity system can take a long time to gain traction (if it ever does at all).

    FORBES: We Don't Need a National ID Card

  • Its government hopes city status will give it a distinct identity as more than just a suburb of the capital.

    ECONOMIST: Two peculiar candidates for city status

  • The bill calls for miles of fences, thousands of new border guards, a secure identity card for immigrants and a new obligation for employers to verify that anyone they hire is legally entitled to work.

    ECONOMIST: The latest attempt to fix the immigration system is stuck

  • He reckons that the peculiar fanaticism of local football fans and the interest in local historic symbols are part of the same thing: a deep-rooted desire for a cultural identity which reaches back to a time when the region was great and powerful, coupled with a certain resentment towards the south.

    ECONOMIST: Put out more flags

  • However Dublin's consistent commitment to Brussels throughout the 70s and 80s reflected a desire to carve out a European identity distinct from its past as a part of the British realm.

    BBC: Northern Ireland

  • Some Greens, watching the economic landscape darken, have been wondering for some time whether they would not be wise to leave the coalition now and try instead to forge a new identity before the general election due a year hence.

    ECONOMIST: Germany's Greens

  • "SASCOC, like the rest of the public, knows no more than what is in the public domain, which is there has been an alleged fatal shooting on the basis of a mistaken identity and an apparent assumption of a burglary, " the South African Olympic committee said.

    NPR: Olympian Pistorius Charged With Murder

  • To open a door fitted with the latest U.S. government-certified lock from high-end Swiss lock manufacturer Kaba, an employee must both enter a code up to eight digits long, then swipe a unique identity card coded to comply with a new standard that requires an extra layer of security, one designed to track individual staffers and make covert intrusion harder than ever.

    FORBES: Defcon Lockpickers Open Card-And-Code Government Locks In Seconds

  • The first day of his freshman year, he decided that he needed a new identity, or, at least, a new name.

    NEWYORKER: Greening the Ghetto

  • Mr. Merah was arrested by Afghan police during a routine identity check in Kandahar and put on a flight to Europe, prosecutors say.

    WSJ: French Killer Mohamed Merah's Path to Jihadist Rampage

  • Many French politicians and businessmen, however, want to create not just a defence identity for the European Union but also a common front against the English-speaking world.

    ECONOMIST: The EU turns its attention from ploughshares to swords

  • One of the most frequently employed dark arts is the sting, where a reporter assumes a fake identity in order to coax or cajole a public figure into saying something interesting or incriminating.

    BBC: Tabloid tactics

  • Like e-mail spam with a spoofed identity, the Related Post shows up in a newsfeed right under the user's name and picture.

    CNN: Why I'm quitting Facebook

  • The design and engineering teams have collaborated on a visual identity that is distinct but discreet, with a motorized tilt function that directs the sound where you want it when the speakers are on, then retreats to flush when no longer needed.

    ENGADGET: Bang & Olufsen launches BeoLab 15 in-wall speakers for stealthier beats (update: ears-on)

  • In reaction to Suez, France had constructed a new identity as the ostensible leader of Europe, upholding a set of universal values in competition with the Americans.

    ECONOMIST: The Suez crisis

  • "He appears to have drifted into a parallel world where he picked and chose elements to build himself a new identity, " said Jean-Pierre Filiu, a professor in the Middle East department at the Paris Institute of Political Studies.

    WSJ: French Killer Mohamed Merah's Path to Jihadist Rampage

  • Dundee is a dynamic city with a strong cultural identity and a history of innovation and creativity.

    UNESCO: Creative Cities

  • It also dominates the digital checkout line with a bold visual identity and a reputation for quality.

    FORBES: 3. Confidence

  • The Giants' 1993 signing of Barry Bonds, for example, brought a sense of identity to a struggling franchise, ultimately paving the way for a new revenue-generating stadium by 2000.

    FORBES: Baseball's Best Free Agents For The Buck

  • His pictures have a strong identity and are fun to collect because each yearthey have a very different look.

    WSJ: John Derian's Handmade Home Decor

  • Once businesses ensure they can be found and have a single identity, they should consider using incentives to build engagement once a customer checks-in.

    FORBES: A Look At The Boom In Location-Based Services

  • Randa wishes to move to Canada, however fearing a possible identity crisis for her four-year-old son after watchin a film about Arabs in New York post 9-11.

    UNESCO: Communication and Information

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