It recently performed a similar energy treasure hunt for the Citrus Bowl in the city of Orlando, Fl.

FORBES: In Hunt For Energy Savings, GE Woos Clients

Shoppers who treated JCPenney like a treasure hunt for dramatically marked down merchandise are now running to competitors with stacks of coupons.

FORBES: JCPenney Goes Pop

But China today is a treasure hunt for the agile and well-connected.

FORBES: Fat of the land